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Interested in finding out more? Request your info package below:

Request Info

Request Info Pack

Interested in finding out more? Request your info package below:

Designed to provide you with in-depth practical experience with the relevant skills and tools you need to succeed in today's rapidly moving Digital Marketing workplace.

The academic portion of the program is 24 weeks full-time, outside of regular business hours. The remaining 24 weeks of the program is a paid work experience.

In this program, you will learn to approach digital marketing decisions with a creative, data-driven, and flexible mindset to yield tangible gains for a wide variety of organizations and clients. Working in a team-based environment, you will set up collaborative workflows and communicate with your clients, designers and potential employers. Throughout the program, you will be given the opportunity to network and build connections with hiring partners and professionals. Plus be introduced to your field and gain the skills necessary to work in technical teams in an agency, in-house, start-up, corporate or freelance environment. By the end of the program, you will have developed a robust portfolio to jump-start your career.

Working with our Community Partners on Real Projects you will get practical hands-on experience in Website and Content Management, Marketing Strategy, Online Brand Strategy, CRO and A/B Testing, SEO and SEM, Social Media Management and Advertising.

24

Weeks Academic

24

Weeks Work Experience

960

Hours

Curriculum

Digital Marketing Strategy

Develop an end-to-end digital marketing strategy considering the buyer’s journey and company goals to reach overall business objectives.

Brand Strategy

Design and develop the aspects of what makes a great brand: personality, values, definition, promise, visual identity and brand storytelling.

Google Analytics & Tag Manager

Learn how to implement Google Analytics and Google Tag Manager to apply fundamental concepts like performance measurement, comparison and optimization.

Google Ads

Build ad strategies that attract and generate customers through account optimization, bidding strategies and compelling ad copy.

Email Marketing

Build an email marketing strategy and learn how to increase open rates and engagement to run effective email marketing campaigns for clients.

Content Creation & Strategy

Plan, develop, and manage a content strategy for a client, and learn how to track a develop your strategy over time.

Mobile Marketing

Learn how to attract users to download and engage with a mobile app. Create an app trailer to serve as multi-purpose content to be used across various channels.

Search Engine Optimization (SEO)

Understand on-page, off-page and technical SEO practices and how to best implement these strategies across different types of websites.

Inbound Marketing

Understand the buyer’s journey and develop a lead generation strategy including content, email and workflow optimization.

Social Media Management & Advertising

Understand how to manage multiple social media platforms to achieve specific business objectives, and the fundamentals of advertising on major social platforms.

Our Instructors

Emily Chow

Co-Lead Digital Marketing Work-Study Instructor

Emily Chow

Co-Lead Digital Marketing Work-Study Instructor
Vancouver

Emily is an HGTV mega-fan who also happens to love digital marketing and business strategy, in that order. Emily has always been one to inspire, empower, and educate those around her — even in her early days as a brand manager for Tiger Balm and a promotions rep for Mr. Clean Auto Dry! She’s been on the path to teaching and education right from the get go. The reason? She loves getting people excited about the things she’s excited about. Right now, that’s anything and everything in digital marketing.

Outside of the office, Emily is committed to health, wellness, family and all things Joanna Gaines (#MyHero) and interior design. She lives the sweaty life and will probably rope you into joining her for a P90X workout or a bootcamp class. If you see her in the hallways, say HELLO! She loves connecting with passionate students who want to make a positive mark in this world.

Becky Parmiter

Co-Lead Digital Marketing Work-Study Instructor

Becky Parmiter

Co-Lead Digital Marketing Work-Study Instructor
Vancouver

Becky is a digital marketing wizard with over 8 years of experience managing marketing campaigns for small businesses, non-profit organizations and educational institutions. She currently runs her own digital agency which specializes in long-term SEO campaigns, geared towards helping new and growing businesses. Her diverse skillset in development, content and analytics allow her to be involved in the SEO process from start to finish and facilitate both her and her clients success. When she’s not working on taking over the SEO world, one company at a time, she can be found hiking with her pooch Jamee or travelling the world, sometimes both at the same time

Tom Ireland

Digital Marketing Work-Study Instructor

Tom Ireland

Digital Marketing Work-Study Instructor
Vancouver

Tom has gained experience in various marketing channels, and more recently, has become a people leader. Tom also done other things like running a restaurant or eating creepy crawlies. Even the things that seem unrelated, though, have helped him become better at what he does.

Mandy Tang

Digital Marketing Work-Study TA

Mandy Tang

Digital Marketing Work-Study TA
Vancouver

Mandy is a digital marketing strategist who is experienced in demand marketing and lead generations for B2Bs. She spends most of her days optimizing digital campaigns and implementing new strategies for various digital marketing channels.

In her spare time, she enjoys dreaming up her next e-commerce idea or taking catnaps with her cat.

Jon Bantados

UI Design Work-Study Instructor

Jon Bantados

UI Design Work-Study Instructor

Jon originally started out his career in film and marketing, but quickly fell in love with design soon afterwards. While working as a Multimedia and Graphic designer for the past 5 years, his love for storytelling and creative problem solving continued to thrive, which he further cultivated at RED’s UX Professional Program. It was there where his passion of teaching and mentoring flourished and eventually landed him a position as a design instructor.

Student Journey

Active Learning Methodology

Instructors facilitate lessons which are designed to be highly interactive and engaging to optimize your retention rate. We are passionate about making learning fun.

Industry Guest Speakers

Industry-taught leaders are often invited in to help with the delivery of specialized topics, and to share inspiring insights on the state of the industry.

Project-Based Applied Learning

You will be given time to work with your team on client projects. It’s during that time that instructors, mentors and TAs will be available to give you guidance and feedback on your work.

Personal & Professional Development

Technical skills and knowledge are one thing, but the reality is that soft-skills are really what will make you a key member of any team. Creativity, empathy and collaboration are the themes we focus on in our PPD program.

Peer & Instructor Feedback

Peer evaluation is a tremendously effective way to not only gain the skills required to assess the quality of a team member’s work, but also to learn how to receive and articulate constructive feedback to them.

Your Day-To-Day

Our commitment to a fully engaged learning process extends into the creation of an energizing environment where you have the time to work and play.

Career Support & Development

You will receive support throughout your job search process. The Career Support Team advises on job opportunities, introduces students to the RED hiring network and provides coaching during the interview and negotiation process. You are also given continual support from your instructors. This includes connecting industry professionals and providing references to potential employers. The Digital Marketing roles outlined below are most commonly available to students as an internship position but are not limited to these roles:

Digital Marketing Coordinator/Strategist

Developing, implementing and optimizing digital marketing campaigns across multiple channels including organic, paid and earned tactics.

Social Media Coordinator/Strategist

Creating and curating social content, engaging with the community, monitoring trending conversations and measuring success metrics.

SEO Coordinator/Strategist

Creating and executing a SEO strategy to improve search rankings and build stronger brand visibility including on page, off page and technical efforts.

Paid Advertising Coordinator/Strategist

Building online advertising strategies to drive results for your business including search, display, remarketing, video and social media ad campaigns.

Tuition & Dates

Fall 2019 Cohort

October 5, 2019

Register

Spring 2020 Cohort

April 4, 2020

Register

Fall 2020 Cohort

October 3, 2020

Register

How To Apply

Applying to RED is super easy. Our dedicated admissions team members are there to guide and support your each step of the way.

Learn About Our Admissions Process

Interested in finding out more?

Interested in finding out more?

Request Info