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Designed to give you a unique competitive edge in the job market and position yourself as a valuable and highly skilled team member. Having both marketing & visual design skills, you will be able to create marketing strategies as well as the promotional materials needed to send it to market.
The Full-Stack Marketer Double Diploma is designed to put you in control of all stages of digital marketing: creating beautifully crafted marketing campaigns, engaging user interfaces, and leading memorable brand experiences.
This program consists of two 12-week modules: User Interface & Communication Design and Digital Marketing Professional. At the end of this program, you will be able to create a brand identity and marketing strategy, design web and mobile applications, plan and execute engaging marketing campaigns, make data-driven design decisions, track customer behaviour, optimize conversions and much more.
Working with our Community Partners on real projects, you will get practical hands-on experience in website and content management, marketing strategy, online brand strategy, conversion rate optimization (CRO) and A/B testing, search engine optimization (SEO) and search engine marketing (SEM), social media management and advertising.
Digital Marketing Strategy
Develop an end-to-end digital marketing strategy considering the buyer’s journey and company goals to reach overall business objectives.
Typography, Colour & Composition
Create coherent and balanced designs by making good use of colour, typography and other visual elements.
Google Analytics & Tag Manager
Learn how to implement Google Analytics and Google Tag Manager to apply fundamental concepts like performance measurement, comparison and optimization.
Creative Design Software
Learn Photoshop, Illustrator, Sketch, InVision, Principle, and get an introduction to InDesign.
Search Engine Optimization (SEO)
Understand on-page, off-page and technical SEO practices and how to best implement these strategies across different types of websites.
User Interface Design & Prototyping
Create clickable prototypes of marketable and intuitive websites and apps that effortlessly let the user to accomplish their goals.
Design and develop the aspects of what makes a great brand: personality, values, definition, promise, visual identity and brand storytelling.
Convey effective interviews and surveys to identify real human needs, and leverage those insights to guide you through the design and testing processes.
Content Creation & Strategy
Plan, develop, and manage a content strategy for a client, and learn how to track a develop your strategy over time.
Build ad strategies that attract and generate customers through account optimization, bidding strategies and compelling ad copy.
Web & App Design
Design responsive websites and apps considering their specific technologies and platforms.
Build an email marketing strategy and learn how to increase open rates and engagement to run effective email marketing campaigns for clients.
Social Media Management & Advertising
Understand how to manage multiple social media platforms to achieve specific business objectives, and the fundamentals of advertising on major social platforms.
Learn how to attract users to download and engage with a mobile app. Create an app trailer to serve as multi-purpose content to be used across various channels.
RED provided a safe space for me to gain both the latest soft and hard skills to grow as a designer, digital marketer, and person. Also, RED provided me with the opportunity to work with Community Partners working on real projects. This was invaluable in preparing me for the real world. I have been given the skills, tools and the confidence to succeed in whatever I set my mind to!
Vanessa Shakespeare, Full-Stack Marketer Alumni
Rowan is a digital marketing expert with a passion for data, technology and optimization. With over five years experience in London and Canadian agencies, Rowan has worked with some huge international clients such as Hilton and Ralph Lauren. He also continues to work freelance alongside teaching at RED. Rowan has a keen attention to detail and delights in finding trends and anomalies to exploit or fix. He loves to be outdoors: be it snowboarding or biking in the mountains, climbing or just hiking around the North Shore. He probably should know better, but can’t resist the opportunity to jump off stuff when the opportunity arises.
Chris brings a variety of marketing knowledge having worked client-side and also operating a boutique digital marketing agency. With experience in the sport, event and e-sports industries, he’s an expert at getting people excited about brand experiences in a big way. Chris loves hearing about startups and content creation projects so share your stories with him if you have the chance. If you’re lucky, he might tell you about his time travelling with the carnival.
I am an interaction designer who believes that anything can be designed to enhance it’s user experience whether digital or analogue. From websites and apps to immersive virtual reality environments, I am constantly looking for ways to delight users through design. Curiosity is in my nature. My passion for replicating dishes from restaurants I’ve been to or figuring out how to create a piece of furniture keeps me busy when I’m not designing. Oh and that is Oliver, my Wire Fox Terrier. He also keeps me busy.
Having completed RED Academy’s own part-time Digital Marketing course, as well as earning a BA in Design from Emily Carr University in conjunction with Falmouth University (UK), Fiona brings a wealth of skills and insights into the realm of Communication Design.
She is currently a leader in brand design and digital marketing for local music events around Vancouver, designing collateral for print, digital and social media content.
Some of her clients include: Nike, The Georgia Straight, Beatroute Magazine, Daily Hive Vancouver and the Waldorf Hotel.
Designer by day (and DJ by night), Fiona is fuelled by her passion for old school hip hop, street photography, travel and the growing art + music scene in Vancouver.
Active Learning Methodology
Instructors facilitate lessons which are designed to be highly interactive and engaging to optimize your retention rate. We are passionate about making learning fun.
Personal & Professional Development
Technical skills and knowledge are one thing, but the reality is that soft-skills are really what will make you a key member of any team. Creativity, empathy and collaboration are the themes we focus on in our PPD program.
Your Student Experience At RED
Our commitment to a fully engaged learning process extends into the creation of an energizing environment where you have the time to work and play. Every aspect of our school experience is dedicated to creating a space where students, instructors, alumni, and mentors can engage with one another in a way that’s professional, supportive and friendly.
Peer & Instructor Feedback
Peer evaluation is a tremendously effective way to not only gain the skills required to assess the quality of a team member’s work, but also to learn how to receive and articulate constructive feedback to them.
Our commitment to a fully engaged learning process extends into the creation of an energizing environment where you have the time to work and play.
Networking & Field Trips
You will be given the opportunity to visit agencies and businesses hiring for digital roles to gain a better understanding of company cultures and environments.
Project-Based Applied Learning
You will be given time to work with your team on client projects. It’s during that time that instructors, mentors and TAs will be available to give you guidance and feedback on your work.
Industry Guest Speakers
Industry-taught leaders are often invited in to help with the delivery of specialized topics, and to share inspiring insights on the state of the industry.
You will receive support throughout your job search process. The Career Support Team advises on job opportunities, introduces students to the RED Hiring Network and provides coaching during the interview and negotiation process. You are also given continual support from your instructors. This includes connecting industry professionals and providing references to potential employers.
We are committed to supporting our graduates until a job offer is made within their respective fields of study. The Digital Marketing roles outlined below are most commonly available to students post graduation but are not limited to these roles:
Social Media Coordinator/Strategist
Creating and curating social content, engaging with the community, monitoring trending conversations and measuring success metrics.
Creating and executing a SEO strategy to improve search rankings and build stronger brand visibility including on page, off page and technical efforts.
Paid Advertising Coordinator/Strategist
Building online advertising strategies to drive results for your business including search, display, remarketing, video and social media ad campaigns.
Digital Marketing Coordinator/Strategist
Developing, implementing and optimizing digital marketing campaigns across multiple channels including organic, paid and earned tactics.
Interested in finding out more?