“Must Have Experience”
When breaking into the work world seems impossible to do, Vineeta an unemployed grad, rewrites her career story
Person goes to university. Works hard. Earns degree.
Person needs job to gain experience. But needs experience to gain job.
It’s the modern day feedback loop that greets many of today’s university grads after four years of study.
Such is the case for Vineeta Sathiamoory, a 23-year-old living in London, UK. After finishing a degree in journalism, she was an unemployed grad feeling confused about what her future would look like. She had no work experience, and most positions in her field of study asked for some form of industry know-how. The worst part: even unpaid internships were hard to come by.
Vineeta’s spirits were sinking at an accelerated rate and she was feeling more and more insecure about her career outlook. “I wasn’t sure how long I would have to wait before I could get a permanent role,” Vineeta says. Because without an entry point into the journalism world, she couldn’t picture what a successful future might look like for her.
Hitting Breaking Point
It was a year of unemployment that brought her to her breaking point. That’s when she decided to take the story into her own hands. “I wanted to reawaken the energy in my life,” she recalls. “I felt stagnant and unhappy.” With the resourcefulness of a true journalist, she came at it from a different angle. “I decided I needed to look for jobs in parts of the media industry that needed skills and had open positions available,” she says.
“I wanted to reawaken the energy in my life, I felt stagnant and unhappy.”
After investigating the current job market, one particular field stood out. “I saw there were mainly digital marketing roles available, and I realized this was something I needed to be skilled in,” Vineeta remembers. She began looking into schools that offered digital marketing. After digging into the data she settled on RED Academy London’s 12-week Digital Marketing Professional Course.
Fast as Lightning
“I was learning a lot of new things in a short time frame, it taught me a lot about my patience, motivation and how I cope in stressful situations.”
Jumping into RED’s digital marketing course hit the gas pedal on Vineeta’s life. And by the end of it, she would be transformed. “I was learning a lot of new things in a short time frame ,” she says. “It taught me a lot about my patience, motivation and how I cope in stressful situations.”
For 12 weeks, Vineeta dove into subjects like SEO, mobile app engagement, Google analytics and social media advertising strategies, combined with hands-on work on real industry projects. Vineeta was on a whirlwind journey—one that felt doable because she wasn’t alone. “RED has a great support system in place,” she explains. “I was able to bring up any concerns or questions I had with my course tutor and she was very understanding.”
She even had some keen ideas to offer to RED, as well. “I was quite happy with the turnaround when suggestions were made,” Vineeta says. “The RED team did all they could to help me get the best possible experience.”
Round Two of Job Searching
When the program ended and the intensity subsided, Vineeta was facing round two of her search for experience, and this time in a new field of study. “I was hesitant that I was going to be back in the same position I was before the course,” she admits. But this time was different. It was still painful, as job searching so often can be, but now she felt equipped to do what so many of these jobs were asking for. Therefore she felt confident. And she had support. “I got a lot of advice from my course leader, visited the career counselling they provided and attended hiring events thrown by RED,” Vineeta says.
This time was different for another reason: her search was successful. Two months after graduation, Vineeta is interning as a Marketing Assistant at Wingman, a company whose dating app lets people play matchmaker for their friends. And she’s loving it. “The company culture is one of the best I’ve ever experienced,” she says. “Because the passion for the brand is just infectious.” Her daily work involves helping with marketing strategy, exploring user concerns and experiences and developing the tone of voice for the brand. And if she comes across any roadblocks, RED Academy is still there for her—just a floor below, in fact, in the same office building as Wingman. “I feel like I can go and ask questions I have very easily,” she laughs.
A New Road Ahead
“I believe in working and feeling like a part of a company, where the work you do drives results and can truly benefit the company. That is what success looks like to me.”
While her future is still taking shape, Vineeta now has experience under her belt and feels more prepared for the road ahead. And, she has a new dream on the horizon. “I didn’t have an ultimate career goal at the start because I wasn’t sure what it looked like,” she says. “Now, I believe in working and feeling like a part of a company, where the work you do drives results and can truly benefit the company. That is what success looks like to me.”
Written by Carly Walde
Find out how RED Academy can help you make a change in your life like Vineeta – speak to one of our career advisors today.